case study

BUSKTANGAS: holiday campaign 2023

background

busktangas is a vibrant artist collective based in lipa, batangas, made up of musicians, visual artists, and cosplayers. known for infusing public spaces with local talent, they regularly collaborate with malls and venues to provide entertainment that promotes both local artistry and business visibility. one of their key initiatives is "community busking"—a monthly event that showcases emerging artists while partnering with nearby businesses for cross-promotion.

client: busktangas collectiverole: visual designer / illustratortools used: clip studio paint, procreate, canvaco-designer: yehoyohe (josh madrid) for illustrations

challenge

for the 2023 holiday season, busktangas needed a festive visual identity that captured their spirit of community, creativity, and youthful energy. the goal was to create a cohesive campaign that promoted their events while staying true to their core values: inclusivity, grassroots artistry, and local collaboration.

creative direction

to reflect busktangas' whimsical and welcoming energy, the campaign drew inspiration from storybook illustrations and handmade greeting cards—evoking nostalgia, warmth, and the joy of giving. these themes were especially fitting for the holiday season, where the focus was on gathering, sharing, and celebrating with community.

execution

using clip studio paint and procreate, i created a series of hand-drawn illustrations that were then converted into modular visual assets. these assets were designed to be versatile and easy to update or repurpose using canva, enabling the team to quickly adapt content across platforms.

the deliverables included:

facebook cover photo templates
instagram story and post layouts
printable poster designs
decorative spot illustrations (e.g. musical instruments, snowflakes, twinkling lights)

each asset was crafted to maintain a consistent visual tone while allowing flexibility for event-specific text and promotional messaging.

results

the campaign successfully ran throughout december, drawing increased foot traffic to busktangas-hosted events and partner venues. the nostalgic art direction resonated well with their audience, helping them recruit new performers and attract fresh community engagement.

customized assets

takeaway

designing for busktangas allowed me to blend illustration with strategic branding. by creating templates that balanced visual charm with usability, i supported a grassroots community in amplifying their message and growing their reach—all while keeping the holiday spirit alive.

shockwave's beach house (2022)

background

shockwave’s beach house is a beachfront resort located in negros occidental. they offer accommodations, a venue for events, and camping activities. in 2022, the client approached me to redesign their logo. their previous logo came from a generic template and no longer represented their identity.

they wanted something more personal—one that reflects their raw, outdoorsy vibe and camping culture. key requirements included:

a hand-drawn look using organic shapes
keeping their original typeface
using a yellow-based palette to reflect sunlight and warmth
making the brand feel approachable, personal, and subtly clever

client: shockwave's beach houserole: designertools used: adobe illustrator

goal

to design a meaningful and versatile logo that balances playfulness, nature-inspired aesthetics, and symbolic storytelling, all while staying true to the brand’s original name and emotional roots.

concept

the new logo is built around two primary elements:

an abstract "s" shape, stylized from a lightning bolt
a simplified sunburst icon

together, they form a bold yet minimal visual mark. the “s” shape represents “shock”—evoking energy, movement, and a nod to the name. the thunder-inspired form is a direct tribute to less shockley, the late husband of the co-owner and the man behind the world’s fastest jet-powered truck, shockwave.

detail

when the logo is rotated 90°, the shape transforms:

the “s” morphs into a beach wave
the surrounding elements resemble a sunset on the horizon

this playful transformation adds a second layer of meaning, tying in the beach setting while honoring the “shock” origin.

design direction

the overall look is clean but organic, balancing hand-drawn spontaneity with visual clarity
the yellow-orange palette evokes sunlight, energy, and optimism—perfect for a beachfront experience
the mark was designed to scale well for signage, merch, and digital use

results

the final logo successfully captured the heart of shockwave’s beach house—blending personal tribute, beach energy, and visual wit. the client appreciated the hidden symbolism and how the mark could spark conversation and connection.

this single piece not only refreshed their visual identity but added emotional value through thoughtful design.

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