packaging

sky dye by colourette (repackaging)

tools used: adobe photoshop, adobe illustrator & canva #schoolproject

for this packaging project, i reimagined sky dye — the semi-permanent hair color line by colourette cosmetics. colourette is a filipina-owned beauty brand that champions inclusivity, self-expression, and makeup that works for everyone. their products are multi-use, beginner-friendly, and proudly local — and that energy was something i wanted to reflect in the redesign.

sky dye is fun, bold, and nourishing — a creamy, vegan formula that delivers vibrant color without damage. so for this repackaging, the goal was to match that vibe: something expressive, approachable, and unapologetically loud (in the best way).

i used a font called “stinky kitty” for the logo — it had just the right mix of quirky and confident. the rest of the layout was built in adobe illustrator, with finishing touches and textures done in photoshop. i leaned into color-blocking, playful icons, and clear labels to make the product feel both exciting and easy to use.

this was a college assignment, but i treated it like a real brief — thinking about how the box would look on a shelf, how the shade name would stand out, and how it could speak to colourette’s community of fearless self-expressers.

just like the dye itself, the final design is bright, bold, and made to stand out.

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